Value to Customer

Amul Butter

About Amul:  Amul  is the name of a dairy cooperative in India. It is an acronym for Anand Milk Union Limited. Formed in 1946, it is a brand name managed by an Indian cooperative organization, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.03 million milk producers in Gujarat, India. Amul is the largest food brand in India and world's largest pouched milk brand with an annual turnover of US$2.2 billion (2010-11). It is also the world's largest vegetarian cheese brand. Amul spurred the White Revolution in India which in turn made India the largest producer of milk and milk products in the world.

Value to the customer:  Butter is almost a necessity in day to day life.  While buying a product, the value a customer will get out of that product is also quite important.

1.      Amul’s Brand name

2.      Value for money

3.      Excellent quality

4.      Multiple uses(ex: as bread spread, as a topping on Pav Bhaji, dals, soups, salads, as a cooking medium, as an ingredient in biscuits, cakes etc)

5.      Easily available in mom and pop stores as well as big retail outlets

6.      Presence in international market, and hence the customer has the option to buy ‘AMUL’ butter even if he is in Malaysia or USA etc.

7.      It is also available in various quantities

8.      Amul has also come with an option of Low- fat butter for health conscious consumer.

9.      Taste