Branding

Branding:
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. Thus, branding helps a company distinguish itself from its competitor and also create a niche for itself.


   

Elements of Branding:

Brand Name: Amul

• It is an abbreviation for Anand Milk Union Limited
• The word Amul is derived from the Sanskrit word Amulya, meaning invaluable
• Gives a sense of trust and consistency
• Easy to memories, pronounce

Brand Logo:

• The Amul girl was created by Eustace Fernandes in 1967
• The Amul girls was initially only used for butter, but now we can she is also used to promote Amul ghee and milk 
• She is also considered as the most popular brand ambassador

Brand Slogan:

• Amul the brand has its slogan as "Amul - The Taste of India"
• Amul butter has its slogan as "Utterly Buttrely Delicious - Amul"
• The slogan compliments the Amul girl, giving meaning to the tag line

Brand Promise: 

•  The message clearly states about quality and superior taste.
• It also clearly tells about being ready to cater to the whole country, thus generating trust

Amul butter usually does not co-brand.