Holistic Marketing:
Healthy long term growth for a brand requires that the marketing organization be managed properly. Holistic marketeers must engage in a host of carefully planned, interconnected marketing activities and satisfy an increasingly broader set of constitutions. They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with short term and long term effects of their marketing. Some firms have embraced this new vision of corporate enlightenment and made it the very core of what they do.
Amul has earned the reputation of the most well know and trusted milk and milk products brand in India. Amul not only gives superior value for money to its customers, but also serves the interests of its 2.6 million milk producers by providing remunerative returns through its nearly 13,000 village level societies.
The main objective of Amul has been economic development of the producer members. It has played a major role in women empowerment, provided health care for both humans and cattle and other animals. Through its advertising campaign Amul also acts as a social observer and comments on social situation in a very satirical manner which instantly connects to the buyers. It also ensures the end-customers get quality dairy products at affordable prices. It truly practices holistic marketing.
Healthy long term growth for a brand requires that the marketing organization be managed properly. Holistic marketeers must engage in a host of carefully planned, interconnected marketing activities and satisfy an increasingly broader set of constitutions. They must also consider a wider range of effects of their actions. Corporate social responsibility and sustainability have become a priority as organizations grapple with short term and long term effects of their marketing. Some firms have embraced this new vision of corporate enlightenment and made it the very core of what they do.
Amul has earned the reputation of the most well know and trusted milk and milk products brand in India. Amul not only gives superior value for money to its customers, but also serves the interests of its 2.6 million milk producers by providing remunerative returns through its nearly 13,000 village level societies.
The main objective of Amul has been economic development of the producer members. It has played a major role in women empowerment, provided health care for both humans and cattle and other animals. Through its advertising campaign Amul also acts as a social observer and comments on social situation in a very satirical manner which instantly connects to the buyers. It also ensures the end-customers get quality dairy products at affordable prices. It truly practices holistic marketing.
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